Sales Forensics

The Sales Forensics  services acts as an external sales consultant to ignite your sales when you would like an external objective assessment and ongoing recommendations.

The Sales Forensics service is an ideal solution to uncover gaps in your Sales and Marketing and develop systems and skills for your business’s sales performance by conducting a comprehensive Sales DNA of your business. This will then be followed with a Sales SWOT analysis supported by a comprehensive Sales Map for you to follow for your business or sales team.

Ideally suited for those businesses & organisations that have no formal sales management structure or businesses wanting a fresh set of expert eyes reviewing their sales practices & activities.

Features Benefits
Conducting a Sales DNA The Sales DNA gives you a complete understanding of current sales methods
Sales SWOT Analysis The Sales SWOT analysis helps you identify areas for enhancement
Sales Mapping & Plan Helps you develop your sales prospecting, activities & networking
Sales Skill Assessment & Development Sales Skill Assessment & Development
KFA’s- Key Focus Areas for success Identifying 3 key areas to focus on to enhance sales
Creating a dynamic sales culture Training the sales mindset following our integrity-based selling program
Identifying Quick Wins Working out quick & easy ways to get better results faster
Developing of your B2B networks Extending your customer reach with strategic B2B partnerships
Competitive Intel Key Insights into what your main competitors are doing
Sales Positioning Statements Helping you with your “Why Buy” statements so you attract customers
Sales Mapping Learning how to create a comprehensive sales road map to get the results desired


The Sales Forensics program will give you key insights into what is working well, what isn’t and how to get better sales outcomes (more sales) by following our methodical and comprehensive Sales DNA analysis.

David Hayward will also give you an objective external assessment of your current sales operating rhythm and identify key areas to focus on to enhance sales for you or your business.


Sales Forensics is only available as a external consultant for your business in pre-determined time frames based of course on availability.
David Hayward can be engaged on for 1 day, 1 week, 1 month or 1 quarter depending on the needs of the business or individual.


The investment will be structured according to the time requested. As a benchmark though- the Sales DNA Report, commences in value from $1950 per organisatiion but is dependent on the current size and complexity of the business operation.

Double Your Sales

The New Way to Sell in the 21st Century

Register your interest

Double Your Sales

The New Way to Sell in the 21st Century

Register your interest


  • Sales Map
  • Sales SWOT
  • Sales Process
  • Sales Skill Assessment
  • Sales Lead Gen Evaluer


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